Book Preview
Chapter 8 -
21st Century Healing
Bottle That Healing
Here is another example of how business and healing can intersect. I came across an outstanding athletic lotion formulated for use on horses, but we discovered that it also worked for strained or sore muscles, arthritis and any inflammation on humans. It had such a good reputation that athletes like Sandy Koufax, Joe Namath and, one year,almost the entire Rams football team bought it as horse liniment but used it on their tired, burning muscles. A group of us formed a partnership, bought the formula, and went to work on promotion and marketing. Even after a large investment of time and money, we could not get FDA approval for use on humans, which was typical for that era (from 1969 to 1973). Today, this type of product no longer requires FDA approval. Over the years I have modified the formula, which has as its base an old Indian natural herb.
My children were athletes and we all used that lotion through the years. Now my grandchildren are getting relief from it as well. Our amazing,secret lotion is always handy in a bottle by the bed, in the bathroom, and with us on all our trips. We have shared it with countless friends over the years, and now this healing gift is also turning into a ‘GO!’ for us in business. Donna and I have decided to make it available to more than our family. We are preparing to package and market Rixx Lotion again with a new 21st century formula! As you can see, healing and business have powered each other in my life. My mantra, as explained in Chapter 5, is: “Business is having fun while making money,” to which Donna adds, “and helping people!” Our life work has emerged from this adventure of applying healing techniques in business! We facilitate spiritual and healing classes on removing roadblocks to success in this exciting 21st century. Along with our writing, consulting in personal and business leadership, and sharing our rejuvenating lotion, we have put our ‘GO’ power in full forward motion, and it is constantly revitalizing us! Once you find where you need healing or rejuvenating, get ‘GO’ing, because that could soon be your new business and inspiration.
More to come!
